Brought to you by Diageo Ireland. Over 18s only. Please drink responsibly. Guinness 0.0 Bartenders’ Race will take to the streets of Dublin 8 as part of The Liberties Festival 2026. A much-loved Dublin tradition is being revived this July, as part of the Liberties Festival 2026. At this year’s Liberties Festival, the Guinness 0.0 […]
Brought to you by Cairn Community Games Here’s how you can get involved in the action, and support your local community. For almost six decades, Community Games have been on a mission to boost the participation of young people in sport and arts, with stacked calendars of events that not only promote health, fitness and […]
Brought to you by all four Dublin local authorities and supported by the Department of Housing. The recently launched scheme offers a range of benefits for landlords in Dublin, including guaranteed income and long-term security. A new scheme launched by Dublin City Council in conjunction with all local Dublin councils – Fingal County Council, South […]
Last week a gang of Irish bartenders travelled to Germany to learn all about Jägermeister after designing their very own Jäger cocktails, and we were lucky enough to join them.
In between some bar crawls, Trabi Safaris and brilliant food, here's what we learned about the elusive liquid...
Including star anise, cinnamon, ginger roots, lavender and a mixture of secret herbs.
It's pretty hard to make yourself
Turns out getting the balance of pure alcohol and all the other 55 ingredients in the factory in Wolfenbuttel is pretty difficult.
Jägermeister have their very own brass band
And they certainly know how to party.
They were the first brand to create jersey sponsorship
Way back in 1973, Jägermeister was the first company to sponsor a team in the German Bundesliga with stags heads emblazoned on the jerseys.
They got through an advertising regulation loophole by changing the team's crest to the Jäger logo - sneaky sneaky!
Jägermeister base rests for one year in oak barrels
The Jägermeister base is stored in oak barrels for around a year where it is left in complete peace to mature and ‘breathe’. The wooden cask storage area in Wolfenbüttel houses around 400 mighty oak casks.
