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Published 17:44 6 Sept 2017 BST
We really do appreciate a good sign round these parts.
Most cafés put boards out front to tell you about the quality of their beans, their lunch menus, their opening hours — you know, the boring stuff.
Meanwhile Network on Aungier Street are trying to blow your mind with the most meta sandwich board you're ever likely to see...
Spotted outside @NetworkCafeD2 on Aungier Street... ???? pic.twitter.com/L1Of00tOWl
— Lovin Dublin (@LovinDublin) September 6, 2017
Their marketing pal might be onto something there.
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