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10th January 2018
09:52pm GMT

We're only 10 days in and already 2018 is completely fucking bonkers. Case in point? MMA champion Conor McGregor and Virgin Media founder and all-round business billionaire Richard Branson squaring up to each other completely shirtless.
Ugh. Why you ask? Well, it looks like it was some sort of paid publicity stunt as part of the Pendulum Summit, a business and self-empowerment event that took place at the Convention Centre today.
Whipping off their shirts to cheers from the crowd they squared up to each other - eternally captured in photographs that should be looked at only by the brave.
Conor was awarded with the inaugural Pendulum Summit lifetime achievement award as a recognition for his success in the sporting world.
They're worse than two dads at a summer BBQ. Well, two absolutely minted world famous dads, that is...
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