A Controversial ‘Sugar Baby’ Event Is Taking Place In A Dublin Hotel This Week

A Sugar Baby coaching event is taking place for the first time ever in Ireland this Friday, in a private meeting at a Dublin hotel.

The Journal reports that the event is organised by popular dating site Seeking Arrangement, which is where many people go to become 'sugar babies' or sugar daddies', a relationship which usually involves an older man financially supporting a younger woman in exchange for her company.

Seeking Arrangement says that more than 900 Irish students have signed up for their site, and that the event on Friday will offer members one-to-one sessions on “how they can improve and optimise their dating lives”.

Speaking to TheJournal.ie, Seeking Arrangement spokesperson Brook Urick explained why the event will take place in Dublin:

“This is a chance for sugar babies to get some personalised advice. I know that Ireland is a very small place, discretion is important. I think that people are private about their lives regardless of whether or not they’re sugar babies.

"It’s really important to have resources for new sugar babies who are unsure about entering the lifestyle."

The average wage for a sugar baby in Dublin is around €2,5000 a month, according to Urick, which can include tuition payments, car payments, or rent.