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25th May 2018
05:30pm BST
Three-year-old dating app The Inner Circle sells itself with a short and sweet tagline: "carefully selected, cleverly connected."
This simple premise sets The Inner Circle well apart from the likes of Tinder, Bumble and Happn, as it aims to present its users with a selection of matches that have been chosen with a high degree of care, rather than to simply generate a ream of profiles based on mere proximity and chance.
This is a dating app for those who are sick of swiping their way through never-ending profiles on the off-chance of finding someone who catches your eye. Your compatibility with The Inner Circle's matches has already been calculated in advance, so you don't have to endure days of conversation just to discover you're actually not interested.
And not just anyone can join, by the way. The team at The Inner Circle personally vet new applications to the app, so bots, creeps and dodgy characters in general do not get to join the party.
Now some might see The Inner Circle as elitist, but they see themselves as a simply more exclusive offering. By crunching the numbers, the dating app whittles down your options to present you with fewer, quality matches, not just a high quantity of terrible matches.
The Inner Circle experience also extends into the real world too, as the brand throws events around the world on a weekly basis to help facilitate both socialising and dating among its community.
You don't need to simply settle for whatever match lands in your lap as you can make your search for love laser-focussed, with the app allowing you to filter for things like education, income, interests, ambitions, lifestyles and careers.
It ain't a crime to be selective. Why not meet the sort of people you want to date with The Inner Circle?
