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There has been a significant increase in road deaths this year compared to 2015, which was the joint safest on record. Excessive or inappropriate speed is a major contributory factor in road crashes. This is not just a catch phrase, this is a stark fact, proven by the analysis of 4 years of fatal collision reports. The higher the speed, the greater the risk and the greater the injury if there is a collision. Please recognise this fact and protect not only yourself, but all other road users sharing the road with you. Road safety is not just a job for the Gardaí or the Road Safety Authority, it is everyone’s responsibility to act and be safe on our roads. It is every road user’s right to be safe and slowing down reduces risk. Please play your part and reduce your speed, not just on Slow Down day, but every day.It's all there in black and white, and, we must admit, it all makes a lot of sense. So, this weekend, take it easy and slow it on down. Why such a rush anyway? READ NEXT: Two Men Arrested After Shots Fired In Dublin 3