Twitter, Facebook and the general Irish populace are freaking out about the arrival of & Other Stories to Grafton Street, which was announced today.
Here’s what you need to know about the super-cool Swedish brand and their impending new Dublin store.
The store is one of the Swedish H&M family along with COS, Monki, Weekday and Cheap Monday.
They’ve got that simplistic, paired back look down to a tee. Basically, anything you wear from here will make you look super polished and put together, which is why the fashion pack LOVE it.
The beauty and jewellery offering is amazing too. And you’ll want ALL of the bags.
People will ask if you’re studying at NCAD or work in fashion.
At 26-27 Grafton St “this autumn” – where A|Wear used to be, and where HMV later enjoyed its second life – so we’re expecting a September opening.
Which is why it’s taken them so long to set up shop in Dublin.
They have stores in Aarhus, Amsterdam, Antwerp, Barcelona, Berlin, Bologna, Brussels, Cagnes-sur-Mer, Cologne, Copenhagen, Frankfurt, Ghent, Hamburg, London, Madrid, Malaga, Milan, Munich, New York, Paris, Rome, and Stockholm so far.
This is a brand close to stylish hearts… and they are not going to like the fact that their fave goodies will be shared amongst the wider Dublin population.
Which is why they already have a big fanbase here. If you can’t wait until the opening, you can shop now at stories.com.
They launch a couple of collaborations every year with the coolest bloggers, designers and musicians.
Here’s a video they made in collaboration with Lena Dunham last year.
Accessories, bags, jewellery, beauty, shoes and ready-to-wear will be on sale in the new store – that’s 650 square metres of heavenliness.
But feel free to have a snoop inside anyways.
A scroll through their feed will tell you everything you need to know about why you need to get on board NOW.
