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Published 23:10 19 Dec 2016 GMT
Updated 16:25 23 May 2019 BST

We aren't really sure how one man can get so much creative marketing out of a team of people to promote a simple chain of mattress shops but that is Mattress Mick for you.
The latest stunt could top them all – a full-blown movie, which is coming out soon.
And the trailer above actually looks pretty... decent?